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2 edition of Development of community-based social marketing approaches for achieving sustainability found in the catalog.

Development of community-based social marketing approaches for achieving sustainability

Jay Kassirer

Development of community-based social marketing approaches for achieving sustainability

final report

by Jay Kassirer

  • 390 Want to read
  • 11 Currently reading

Published by CMHC in [Ottawa] .
Written in English

    Subjects:
  • Sustainable development -- Canada..,
  • Social marketing -- Canada.

  • Edition Notes

    Statementsubmitted to Sue Ann Rothwell ; submitted by Jay Kassirer.
    SeriesResearch report, Research report (Canada Mortgage and Housing Corporation)
    ContributionsRothwell, Sue Ann., Canada Mortgage and Housing Corporation.
    The Physical Object
    Pagination3, 17 p.
    Number of Pages17
    ID Numbers
    Open LibraryOL21162552M

    This chapter has been split into two. The first, here, outlines the phased approach to rural sanitation development, and the second, Chap explains the sanitation finance approaches that were developed to support and accelerate the achievement of the different levels of collective sanitation outcomes set by the phased approach. The DAC Guidelines on Strategies for Sustainable Developmentaim to provide guidance for development co-operation agencies in their efforts to assist developing countries towards sustainable development. They should also be of value to policy-makers, planners and development practitioners, as well as to academics, students and development File Size: KB.

    Sustainable development is the organizing principle for meeting human development goals while simultaneously sustaining the ability of natural systems to provide the natural resources and ecosystem services based upon which the economy and society depend. The desired result is a state of society where living conditions and resources are used to continue to meet human needs without undermining. (Still, small nonprofits are encouraged to get the United Way book, for example, to later round out basic evaluation plans developed from this online guide and/or to learn more than provided in this basic guide about outcomes evaluation. To get the United Way book, call and ask about item #).

    Product Development. We build and scale sustainable, revenue-generating data software products. From software engineering to sales strategy and marketing support, we can help you take your idea to market. There is growing international recognition of ESD as an integral element of quality education and a key enabler for sustainable development. The Sustainable Development Goals (SDGs) adopted by the global community for the next 15 years include ESD. Target of SDG 4 on education addresses ESD and related approaches such as Global Citizenship Education.


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Development of community-based social marketing approaches for achieving sustainability by Jay Kassirer Download PDF EPUB FB2

Get this from a library. Development of community-based social marketing approaches for achieving sustainability: final report. [Jay Kassirer; Canada Mortgage and Housing Corporation.].

Social marketing has the primary goal of achieving "social good".Traditional commercial marketing aims are primarily financial, though they can have positive social effects as well.

In the context of public health, social marketing would promote general health, raise awareness and induce changes in behaviour. Behaviour change interventions – guides to approaches and theories The social processes underlying many development initiatives can often be better managed [ (c) Can Stock Photo ] This page provides access to a range of guides that provide information, tools and techniques for those wishing to manage the social processes required to support.

Request PDF | Sustainability social marketing | Using the example of excessive meat consumption, this chapter outlines the need for social marketing to promote behavioural changes for the common.

on the planet. Achieving sustainable development will require global actions to deliver on the legitimate aspiration towards further economic and social progress, requiring growth and employment, and at the same time strengthening environ- mental protection.

y Sustainable development will need to be inclusive and take special care of the needs. Development theories, partici patory approaches and community development.

Unpublished paper. Bellv ille: Institute for Social Development, University of the Wes tern Cape. A key feature underlined in this work is how social marketing stands apart from other approaches to health promotion and disease prevention, environmental sustainability, safety and injury prevention and other topics, by searching for population level impacts that can be achieved by.

across sustainability and environmental fields. Researchers, utilities, and government agencies alike are increasingly using the behavioral approach, via the CBSM model, to advance energy-efficient behavior. CBSM AND SOCIAL MARKETING To a great extent, “social marketing” and “community-based social marketing” refer to common concepts.

Development communication refers to the use of communication to faclitate social development. Development communication engages stakeholders and policy makers, establishes conducive environments, assesses risks and opportunities and promotes information exchange to create positive social change via sustainable development.

Development communication techniques include. Two rich knowledge domains have been evolving along parallel pathways in tourism studies: sustainable tourism (ST) and community-based tourism (CBT).

Within both lie diverse definitions, principles, criteria, critical success factors and benefits sought or outcomes desired, advocated by different stakeholders ranging from quasi-governmental and non-profit organizations to public-private sector Cited by: However, despite such interest there is much less understanding and even lesser agreement on whether community participation leads to sustainability of community based development projects.

REFERENCES. Transdisciplinary Approaches † Community-based Social Marketing but achieving long-term, ongoing sustainability objectives requires a more comprehensive approach.

Entertainment–education (E–E) is the intentional placement of education content in enter. Environmental regulation and community-based social marketing together, Kennedy concludes, are both more effective and more cost effective than either one by itself. The Centrality of Sub-National Governments in Achieving SustainabilityCited by: • Designs an evaluation process and sustainability strategy for measuring project outcomes and continuing those outcomes after the end of project funding.

When designing a project, 90% of the work should go into project planning and development and only 10% in the writing of the application. This training is focused on how to do that 90%.File Size: KB. It is beyond the scope of this report to offer a full review of the approaches to community-based prevention aimed at altering the distribution of disease risk factors.

However, this chapter does explore four categories of such efforts: the ecological approach, social marketing and public health education, health promotion, and policy change.

Marine-fishery management in the United States takes place in several interrelated ways. They include management by states for stocks found largely within the 3-nautical-mile territorial sea; by the federal government through regional councils for stocks found largely in the exclusive economic zone (EEZ) 3 to nautical miles from shore; and through international bodies for certain shared or.

SE is defined as “a process that creates social value because of the initiative in seeking solutions to societal problems through innovative strategies that involve the combination of resources, the exploitation of opportunities for stimulating social change, the satisfaction of social needs, and the development of social goods and services Cited by: Book Sustainability indicators: a scientific assessment - Ha ́ k, Toma ́ s ̌, Moldan, Bedr ̌ ich, Dahl, Arthur L., International Council for Science, c Book Theories and practices of development - Willis, Katie, c Book Fostering sustainable behavior: an introduction to community-based social marketing - McKenzie-Mohr, Doug, Social reform: includes the disciplines of sociology, institutional economics, and pragmatism.

It recognizes the state as the vehicle of social action. Planning is a scientific endeavor to make state action more effective. The economy can be adjusted to serve representative needs through business-cycle analysis, input/output analysis, economic policy models, and by: what sustainable development is all about - a revolutionary change in the way we approach these issues.

Businesses and societies can find approaches that will move towards all three goals - environmental protection, social wellbeing and economic development - at the same time.

Sustainable development is good business in Size: KB. () Achieving more effective social marketing: putting the social back into systems theory. The International Journal of Environmental, Cultural, Economic and Social Sustainability.

Volume 7, Issue 3, pp.1–10 Hostetler, M., Allen, W., Meurk, C., () Conserving Urban Biodiversity? Creating green infrastructure is only the first step.Professor Jeff French has over 30 years' experience of evaluating and developing leading behaviour change projects, social marketing programmes and communication strategies at international and local levels.

Jeff and has published over 80 chapters, articles and books in the fields of behaviour change, social marketing, community development, health promotion and communications.Online Resources.

Australian Department of the Environment and Energy. Crosby Marketing Communications, a commercial firm, has examples of its social marketing work linked to its website, including Smoking Stinks!, an anti-smoking campaign in the Ann Arundel County (MD) schools, and Catholic Campaign for Human Development, an anti-poverty campaign for the National Council of .